When it comes to email marketing, your list of recipients must be valid. If you send campaigns to invalid or high-risk addresses, it can result in high bounce rates, which can damage your deliverability rating and ultimately hurt ROI. These addresses can be anything from typos to fake or temporary email addresses that stop working after a while, to catch-all emails like sales@ or info@ addresses that aren’t associated with a specific user. These types of email addresses are also known as spam traps and are tracked by email service providers to identify businesses that aren’t properly checking their lists before sending campaigns.

Free Email Checker: The Best Tools to Ensure Accuracy

Luckily, there are free and paid tools available that help with email verification. These include free email checker, validators, and ping checkers. Email verification services work by connecting to the recipient’s email server through SMTP protocol, verifying the syntax, domain validity, MX records, and pinging the mailbox to see if it exists (without sending an actual message). This confirms that the inbox is active and is able to receive messages.

In order to choose the best email validation tool for you, it’s important to decide what your non-negotiables are. For example, if ease of use is an important feature for you, try to find a tool that offers a user-friendly dashboard and 100 free credits. Other important features to look for are spam keyword detection, a sandbox mode, and API integrations. Lastly, consider the pricing structure of your chosen tool. Some options offer pay-as-you-go pricing while others have monthly subscriptions.