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The thrill of watching a sporting event is unparalleled, whether in person or on the screen. Even the smallest of moves can have significant impact and keep fans on the edge of their seats, while the emotional connection with teams or players they’ve rooted for over time creates a uniquely personal experience.Website

Streamers are eager to capitalize on the popularity of live sports, with many pursuing exclusive rights and integrating them into their core offerings. With Amazon Prime paying $1 billion per season to broadcast NFL games, AppleTV+ acquiring MLB and MLS rights, and HBO Max securing the rights to men’s and women’s national team matches, it is harder today to find a streaming service that does not include some form of live sports.

Top Streaming Platforms for Watching International Live Sports

The value of live sports is bolstered by the high ad revenue it attracts, making it an attractive option for rights holders seeking to monetize their content. Live events also often feature supplemental content, such as pre-game shows and post-game analysis, to further extend viewing time. Additionally, social media integration and platform features like real-time stats and fan polling foster a sense of community and bring fans together from across the country or globe for a shared viewing experience.

Yet despite the high-octane action, there are still challenges when it comes to streaming live sports. A lack of consistency in messaging from brands can cause confusion and frustration for viewers. Further, many subscribers feel like they’re drowning in subscriptions, while others are frustrated with the lack of availability or quality of some live streams.

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